Boston Bruins unveil logo and special events for franchise centennial in 2024
The Boston Bruins franchise will turn 100-years-old in 2024, and to celebrate, the team unveiled a commemorative logo.
As per the Bruins PR:
''The Bruins Centennial logo was designed to reflect the club's brand identity from the early 1920s, incorporating the familiar arc and rectangle shape that was first seen on the team's inaugural season sweater, and later reappeared as an alternate in the 2000s. Inside of the Centennial crest is the iconic Bruins bear, the club's oldest brand identifier.''
The Bruins are also creating a brand new exhibit inside TD Garden to celebrate the franchise's history, which is expected to open in 2024.
Additionally, a book including photos of past and present Bruins legends and the history of the team will be published.
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