Nike has permanently ended its sponsorship after a pause period, as reported by Susan Krashinsky-Robertson of the Globe and Mail. Other sponsors like Esso, Telus, and Tim Hortons, who had previously paused their support, are expected to follow Nike's lead due to anticipated disturbing investigation outcomes.
The organization's mandate of growing the game and promoting accessibility to Canadian children is marred by a legacy of scandals, misogyny, cover-ups, and preserving an outdated boys' club mentality.