BREAKING: Huge News Regarding Hockey Canada Scandal Revealed
The Hockey Canada organization has undergone a major overhaul in response to recent scandals.
As the investigation into the 2018 World Juniors scandal awaits results, sponsors continue to withdraw their support.
Nike has permanently ended its sponsorship after a pause period, as reported by Susan Krashinsky-Robertson of the Globe and Mail. Other sponsors like Esso, Telus, and Tim Hortons, who had previously paused their support, are expected to follow Nike's lead due to anticipated disturbing investigation outcomes.
Despite executive changes, Hockey Canada faces a long-lasting public image crisis.
The organization's mandate of growing the game and promoting accessibility to Canadian children is marred by a legacy of scandals, misogyny, cover-ups, and preserving an outdated boys' club mentality.
Rebuilding trust and restoring their values will be a challenging and ongoing endeavor for Hockey Canada.
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