Five NHL teams debut jersey advertisements at Prospect Showcase
Earlier this summer, the Minnesota Wild became the first team to display their new jersey featuring the on-jersey advertisements. Fans of the game have fought these ads for years, not wanting to emulate what European hockey jerseys have become. But it appears we are taking another step towards that process today.
Now, the Wild, along with the Washington Capitals, Pittsburgh Penguins, Vegas Golden Knights and Arizona Coyotes, has officially debuted their jersey ads at the NHL rookie showcase.
As expected, these advertisements take away from the natural aesthetic of the jersey. It's only a matter of time before the league attempts to generate more revenue by adding even more ads. This is clearly Gary Bettman's failed growth of the game finding its way to offset other revenue streams he's lost to the teams.
Maybe instead of jersey ads, it's time for a new Commissioner?
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