NHL announces agreement with iconic sportswear brand to manufacture officially-licensed apparel
The National Hockey League has announced a new agreement with an iconic sportswear company to manufacture officially-licensed lifestyle apparel and headwear.
The NHL released this statement:
"Today, Fanatics, Mitchell & Ness and the National Hockey League (NHL�) announced an agreement that will see the iconic sportswear and culture brand, Mitchell & Ness, gain rights to design and manufacture officially-licensed lifestyle apparel, headwear and accessories for the NHL and all 32 NHL teams.
The rights and length of the deal align with the existing e-commerce and licensing partnership between the NHL and Fanatics. Fanatics, alongside a celebrity and influencer ownership group, acquired Mitchell & Ness in February."
The rights and length of the deal align with the existing e-commerce and licensing partnership between the NHL and Fanatics. Fanatics, alongside a celebrity and influencer ownership group, acquired Mitchell & Ness in February."
The new collection under Mitchell & Ness is set to be released in November. It will feature fan jerseys, outerwear, fleece, headwear, tops, and bottoms.
Check out the link for more details:
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