Anticipated as one of the future faces of the National Hockey League, Chicago Blackhawks forward Connor Bedard has found himself under the spotlight, marking a strategic move by the NHL to showcase its emerging stars. T
he league, recognizing the need to market its superstars effectively, has taken to social media and national broadcasts to elevate Bedard's presence, a departure from past practices.
However, as the rookie consistently delivers for Chicago, those critical comments have faded in recent weeks.
In a league boasting superstar talents like Bedard and Connor McDavid, effective marketing is essential to draw attention and increase viewership and attendance. As the NHL seeks to regain popularity, these players become pivotal in shaping the league's narrative.
