Arizona Coyotes unveil hilariously ironic helmet sponsor

Whether it's sharing a 5000-seat arena with Arizona State University and naming it Mullet Arena, the company (Gila River Casinos) that kicked them out of their old arena sponsoring their jerseys, or the make-shift dressing rooms that were shared, the latest announcement might be the worst.

As per ESPN's Greg Wyshynksi:

The Coyotes using a charity as their helmet sponsor literally writes its own jokes and might be the most hilariously ironic thing to happen to the franchise yet. The association between the two is just painfully obvious!