First look at the NHL's digital board advertisements

And it comes with the first look at a new advertising campaign by the league that has come with scrutiny.

The NHL recently announced that they had implemented plans for new electronic board advertisements, implementing rotating advertisements to provide an updated live experience.

You can see it below, as Keiffer Sherwood of the Predators scores the first goal of the 2022-23 season:

As you can see, the boards continue to change multiple items over the course of play. There have been no thoughts on what players think of these ads, but it is definitely distracting from the overall game.

What do you think?