Colorado plays super weird commercial on jumbotron
PUBLICATION
Dave
May 21, 2022 (12:16)
Fans don't know what to think of the team's latest promotion.
The Colorado Avalanche has teamed up with official NHL partner Chipotle to release a new-looking commercial.
The promotion is done using augmented reality, a combination of real life images and digital animations, all mixed into one video.
Colorado's partnership with Chipotle restaurants led to an interesting new commercial that was played during the Avalanche's last home game.
The ad shows a zamboni pushing a huge Chipotle bowl all the way to centre ice, before an even bigger hockey glove shatters the surface and takes hold of the bowl.
While the visual effects are pretty cool, it's still an awkward-looking campaign!
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