The club's 'It's All of Us' campaign will be presented through videos across the Bruins' digital channels. It is based on the nature of being part of the most passionate and storied fan base in the NHL and represents the team-first mentality and determination of the city.
All fans attending the Bruins playoff games will be given special gold playoff rally towels when they enter the arena, or fans can receive a rally towel with purchases of $25 or more on playoff merchandise at the team store. Playoff merchandise which will include sweatshirts, t-shirts, hats, and novelty items, which will also be available online and for a limited time only.
The Boston Bruins are also bringing back the "Fan Banner Captains" for the 2022 Stanley Cup Playoffs:
The Boston Bruins Foundation 50/50 Raffle, presented by DraftKings Daily Fantasy Sports, will run for the entire duration of the first-round series against the Carolina Hurricanes and can be found at: BostonBruins.com/5050.
The raffle will benefit the Boston Bruins Foundation and the Home Base Program.
The Home Base Program is an organization dedicated to supporting and healing veterans, service members, military families, and the families of those who have lost their lives while in the line of duty. The Home Base Program does this by providing world-class clinical care and making wellness, education, and research more accessible.