NHL rebrands Stanley Cup Playoffs logo for first time in a decade

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Dave
March 7, 2022 (10:21)

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It's a logo that gets printed in newspapers or directly on the ice. It's a logo that is worn as a patch on a jersey or on some cool memorabilia.

The NHL's Stanley Cup Playoffs logo is iconic. It makes its yearly appearances when all eyes are on the hockey world and has a whole lot of meaning to fans and players alike.

As it was just announced by the NHL, this year's Playoffs logo will have a new look for the first time since the 2012-13 season.

In need of a refreshed and updated look, the NHL got its creative team together and came up with a brand new identity.

«This reimagining of the Stanley Cup brand is a culmination of several years of creative work intended to celebrate our symbol of hockey excellence,» said NHL Chief Brand Officer and Senior Executive V.P. Brian Jennings.

«This modern brand identity and logo system is being introduced at this exciting time in the NHL's history where new and historic teams led by a generational group of superstar players compete for the Stanley Cup, the hardest trophy to win in all of sports. All players dream of having their name engraved in immortality and it is every NHL team's mission to raise a championship banner, and we wanted to visually capture and evoke the majesty of Lord Stanley in a manner that both respects the history and represents of the future of this great game.»

Here is a little video produced by the NHL that shows the updated Stanley Cup Playoffs logo:

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