Upper Deck a sports card company is working with the NHL on these NFT collectables. Jason Masherah, president of super Deck said,
«There's a place for digital collectibles, but it was never done with the collectors in mind,» Masherah said. «And that's what we want to accomplish. We wanted to give collectors who wanted to collect digitally the opportunity to do so in a safe environment and not have to worry if their digital collectibles are going to be around in two or three years.»