Colorado plays super weird commercial on jumbo-tron

Fans don't know what to think of the team's latest promotion.

The Colorado Avalanche has teamed up with official NHL partner Chipotle to release a new-looking commercial.

The promotion is done using augmented reality, a combination of real life images and digital animations, all mixed into one video.

Colorado's partnership with Chipotle restaurants led to an interesting new commercial that was played during the Avalanche's last home game.

The ad shows a zamboni pushing a huge Chipotle bowl all the way to centre ice, before an even bigger hockey glove shatters the surface and takes hold of the bowl.

While the visual effects are pretty cool, it's still an awkward-looking campaign!

MUST READ

10 hours ago  |  By Austin Sabourin Boston Bruins Issue An Emotional Statement Following The Passing Of A Former Bruins Player

11 hours ago  |  By Austin Sabourin Injury: Mid-Game Injury Changes Things For The Boston Bruins and Edmonton Oilers Game

16 hours ago  |  By Austin Sabourin Healthy Scratched: Two Boston Bruins Players Confirmed As Healthy Scratches Tonight

16 hours ago  |  By Austin Sabourin Boston Bruins Head Coach Joe Sacco Completes Surprising Roster Move

18 hours ago  |  By Austin Sabourin A Surprising Player Was Present At Boston Bruins Practice This Morning Following Injury News

18 hours ago  |  By Austin Sabourin Major Development: Boston Bruins Insider Issues Significant Update Regarding Lindholm's Ongoing Injury

21 hours ago  |  By Joshua Deeds A Completed Trade For The Boston Bruins That Has Changed Things

23 hours ago  |  By Joshua Deeds Major Development Has Surfaced Regarding Boston Bruins Superstar David Pastrnak

MORE STORIES