Colorado plays super weird commercial on jumbo-tron
PUBLICATION
Dorin Canaday
June 7, 2022 (6:58 PM)
Fans don't know what to think of the team's latest promotion.
The Colorado Avalanche has teamed up with official NHL partner Chipotle to release a new-looking commercial.
The promotion is done using augmented reality, a combination of real life images and digital animations, all mixed into one video.
Colorado's partnership with Chipotle restaurants led to an interesting new commercial that was played during the Avalanche's last home game.
The ad shows a zamboni pushing a huge Chipotle bowl all the way to centre ice, before an even bigger hockey glove shatters the surface and takes hold of the bowl.
While the visual effects are pretty cool, it's still an awkward-looking campaign!
|
8 hours ago | By Austin Sabourin Gary Bettman And The NHL Threatens The Boston Bruins Along With Every Other Team In The NHL |
|
10 hours ago | By Austin Sabourin Bloodcurdling Scene As A 17-Year-Old Hockey Player Unfortunately Passed Away During A Game |
|
12 hours ago | By Austin Sabourin David Pastrnak Takes Bruins Centennial To An Extreme With Hilarious Equipment Change That Shocks Fans |
|
13 hours ago | By Austin Sabourin Boston Bruins Roster Heading Into Centennial Game VS Montreal Canadiens |
|
15 hours ago | By Austin Sabourin Opportunity for the Boston Bruins: Biggest rival places 25-year-old on waivers |
|
16 hours ago | By Austin Sabourin Boston Bruins Reveal A New Statue Outside Of TD Garden |
|
17 hours ago | By Joshua Deeds The Boston Bruins Took Part In One Of The Worst Trades Ever In Franchise History |
|
19 hours ago | By Joshua Deeds Western conference team has reportedly inquired about one of the Bruins top defensemen |
Previously on Bruins Insider
