Popular sports business reveals just how little the Arizona Coyotes are worth
PUBLICATION
Dorin Canaday
August 29, 2022 (3:14 PM)
It's safe to say that the Arizona Coyotes are the laughing stock of the NHL, but commissioner Gary Bettman is severely devoted to the franchise.
With the team set to play the next few seasons in a shared arena with Arizona State University, which holds 5,000 seats, the jokes aren't going away anytime soon.
Even former player, Phil Kessel, threw some shade at the club after he signed with the Vegas Golden Knights:
''It'll be nice to play for a franchise that wants to win.''
But how have these impacts impacted the valuation of the franchise? Last summer, the Seattle Kraken paid a $650 million buy-in fee to join the league.
So how do the Coyotes stack up?
Sports business Sportico released the following list:
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Previously on Bruins Insider
